Focusing on ‘Driving and Sustaining Future Media in MENA and Beyond’, the fifth edition ran from 18-20 November at the Rosewood Hotel, Al Maryah Island in Abu Dhabi.
The fifth edition of Abu Dhabi Media Summit (ADMS), powered by twofour54, has reaffirmed the wealth of talent, opportunity and interest that exist in MENA’s media industry. This year’s Summit was held over three days last week at the Rosewood Hotel in Abu Dhabi.
Under the theme of “Driving and Sustaining Future Media in MENA and Beyond”, ADMS 2014 attracted over 1300 local, regional, and international attendees. The Summit was honoured to host Her Majesty Queen Rania Al Abdullah, Queen of the Hashemite Kingdom of Jordan, who delivered an inspiring opening address that highlighted the need for the Arab world to reclaim its narrative from extremist groups in the region.
70 speakers took part in lively panel discussions, engaging presentations and insightful interviews that covered some of the key topics for the industry: content, distribution and financing of media. A number of recurring themes emerged across the three days including quality of content, authenticity and transparency, culture, speed, localisation and personalisation, protection of IP and prevalence of piracy, measurement and analytics, and monetization.