The Abu Dhabi Media Summit is now in its fifth year; the 2014 theme 'Driving & Sustaining Future Media in MENA and Beyond' will build on the success of the forum. The three day event is gearing for new media in the age of Internet of Things (IoT) where everyone and everything is connected digitally. The Middle East and North Africa (MENA) region are hotspots for growth in mobility, TV, film, gaming, entertainment, content and most importantly big data.
The summit attracts industry leaders and top executives who can shape and change the course of industries; the plenary sessions will discuss opportunities and challenges of investing in media in MENA region and further afield in Asia and Africa. Technological advances have played a crucial role and impacted the way businesses, society and governments interact with its audiences. The forum will examine how these changes are shaping the future of media and is it a sustainable transformation.