JB Perrette is President of Discovery Networks International, a division of Discovery Communications, the #1 pay-TV programmer in the world reaching nearly 3 billion cumulative subscribers.
Based in London, Perrette oversees and sets the strategy for the company’s five international operations: Latin America/U.S. Hispanic, Western Europe, SBS Discovery Media (Nordics), Central & Eastern Europe, Middle East and Africa (CEEMEA) and Asia-Pacific.
Discovery’s unrivalled international footprint includes an average of 8 channels in more than 220 countries and territories. Discovery’s organic international business has grown rapidly for the past several years, led by the expansion and performance of its global flagship channels including Discovery Channel, TLC, Animal Planet, ID: Investigation Discovery and Science channel. Discovery also has strengthened and deepened its presence in key markets and across multiple content genres by gaining majority control of Eurosport International – Europe’s leading sports entertainment group as well as through the acquisitions of SBS Nordics, Switchover Media in Italy and Fatafeat in the Middle East. In the second quarter of 2014, Discovery’s international revenue surpassed U.S. revenue for the first time in company history, marking an important milestone since the launch of its first international channel 25 years ago.
Perrette joined Discovery in October 2011 as Chief Digital Officer, charged with building best-in-class digital and technology organizations to help establish the company’s industry-leading presence in the digital media field. In that role, he refocused and reinforced the company’s leadership as the number one non-fiction video company across all screens, and more than quadrupled the size of Discovery’s on-line video business. Perrette established Discovery’s industry-leading presence in digital video with the acquisitions of Revision3 and DeFranco Creative, strategic investments in Lumosity and Learnist, and the launches of online video networks TestTube and Animalist. Under his leadership, innovative live online experiences complementary to Discovery’s programming and brands – such as SKYWIRE LIVE WITH NIK WALLENDA and Animal Planet L!VE – were also established, enhancing Discovery’s offering and deepening viewer engagement across multiple screens.
Prior to joining Discovery, Perrette spent 11 years with NBCUniversal, most recently serving as President, Digital and Affiliate Distribution and Content Distribution Strategy, leading North American distribution of television and film content across platforms. He helped launch new digital channels Sleuth (now Cloo), Chiller and Universal HD, and played a leadership role in developing the industry-leading digital venture, Hulu. Perrette’s previous roles at NBC Universal included CFO of Bravo Media, and VP of NBC Business Development, and he also served on the boards of Hulu, A&E Television Networks, and the Sundance Channel.
Before joining NBC in 2000, Perrette was a member of General Electric’s top leadership development program based in London, and at CS First Boston in London and Tokyo. Perrette received his B.A. from Hamilton College.