Sanjay Raina has been General Manager for The Middle East, North Africa and Pakistan at Fox International Channels Middle East FZ-LLC since June 2014.
Sanjay Raina is responsible for driving growth in the region, through initiatives such as widening the Fox International's Pay TV operation, expanding into new markets, and developing the new sales function of FOX International Channels Middle East, which include FOX Movies, FOX, and National Geographic Abu Dhabi. He joined FOX with a rich history in the broadcast industry, with specialties in product strategy, content planning, and broadcast operations. Raina joins FOX International Channels from Ten Sports, where he held the position of Chief Operating Officer. He served as the Chief Operating Officer of Taj Television Limited until June 30, 2013.
Raina has an experience of over 20 years in Consumer durables, Entertainment, Direct to Home (DTH), Television & Media industry. He has worked with leading companies like Philips India Limited, Columbia Tristar Films, Discovery Communications, Hindustan Times Limited and Times Now. Prior to joining Ten, Raina served as Senior Vice President of Marketing with Astro Television at Malaysia responsible for new channel rollouts in Indonesia and Malaysia, profit center, programming, innovation, interactivity and on air promotions.
He has keen interests in Photography, Trekking, Swimming and Mountaineering. He is also a keen golfer and tennis aficionado. He holds an MBA in Marketing, Marketing Management, Marketing Research and Advertising from University of Pune, as well as a BE in Electronics, Electronics Engineering, Microprocessors, Telecommunications and Digital Electronics from the same establishment.